Bash is a technical business analyst in Cortex Reply's FinOps practice. Over three and a half years she has run end-to-end discovery across five sectors, learning how organisations actually work before deciding where AI belongs.
At Cortex she leads the internal AI Delivery Enablement workgroup, turning what works on live engagements into practice others can reuse. She works where business and architecture meet, so a solution holds up when it scales rather than only when it demos.
She is at her best in the workshops where a vague brief becomes a mapped journey, real use cases and a statement of work you can actually cost.



