Cortex Reply

Don'tdeployAI.Employit.

From strategic assessment to operationalised production we partner with you at every stage to create real value from Agentic AI.
About us

Most AI projects don’t fail due to technological shortcomings; they stall because they lack a clear purpose.


While many organisations can successfully develop a prototype to validate an idea, few integrate it into their core business operations.

This often results from the absence of a defined role: no one is responsible for the outcome, no one manages its performance, and there’s no budget to hold it accountable.

We build AI enabled systems with a structured role, tailored to the complexity of your operations, so they achieve what the prototype only demonstrated was possible.

Who we are

Cortex Reply is the AI-native practice of Reply, a global network of specialist technology consultancies.

We employ AI in real jobs inside your organisation, rather than tools that simply assist the people already doing the work, and every engagement is tailored to your specific operating model. Years of hands-on research and engineering have given us a set of accelerators that get AI live and working within weeks rather than months, while keeping firm control of governance, security and cost.

A network diagram of Reply's reach, linking three hubs — Industries, Capabilities and Technology — to the sectors they serve, the disciplines they cover and the platforms they build on, including AWS, Microsoft, Google, Oracle, SAP and Adobe.
Our focus

Agentic Customer Experience

A Digital Colleague on the front line: it troubleshoots, resolves and escalates only where a person is needed. Reduce your cost to serve by up to 80%.

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FinOps for AI

Performance review for your AI spend: measure it, control it, prove it is worth it.

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How we do it

Our AI Employment Framework

Four stages, and the same discipline you’d apply to any hire.

The numbers

Outcomes, not concepts

50%

Reduction in time to resolutionMake the experience better for all parties with our Agentic Customer Experience accelerator.

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Weeks to productionWe get you in to production and showing real value fast.

10x

Cost savingsThrough our FinOps for AI offerings. Right size your AI usage.

Let’s build something worth remembering