Alice leads Cortex Reply's AI Enablement and FinOps offerings.
She assists organisations in developing the strategy and maturity needed to adopt AI at scale with confidence, without losing control of costs.
Working with teams to identify worthwhile use cases, she builds the governance and ways of working required to scale them, ensuring teams use AI responsibly and effectively on a daily basis. Additionally, she focuses on the practical aspects: how organisations measure the value they are getting, how they keep cloud and AI spend under control as usage grows, and how FinOps practices mature to keep pace with AI workloads.
With over five years of experience, Alice is FinOps Certified and dedicated to bringing cost transparency and value measurement into AI strategy from the outset.
Writing by Alice

FinOps
Reply FS Breakfast Sessions Series: Green Finance Summary
As part of the Reply FS Breakfast Series , Cortex Reply hosted a session focusing on ESG in the Financial Services Industry (FSI), highlighting the contributions of GreenOps and…
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Events
FS Breakfast Sessions Series: Green Finance
FS Breakfast Sessions Series: Green Finance September 04, 2025 09:00 AM - 11:00 AM Reply office | Nova South, 160 Victoria St, London SW1E 5LB How can Financial Service Leaders…
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FinOps
Understanding the Real Cost of GenAI Webinar – Our Key Takeaways
In our Understanding the real cost of GenAI webinar, we provided a detailed overview of the key cost drivers behind GenAI solutions and how the principles and practices from…
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Webinars
FinOps for AI: Understanding the real cost of GenAI
Are you prepared for the true cost of AI? More than half of organisations abandon their efforts due to cost-related missteps. When: April 24, 2025. 11:00 AM ‐ 12:00 PM GMT…
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