FinOps for AI: Understanding the real cost of GenAI
Authors
Alice Keal and Andy Payne
Date Published
Categories

Are you prepared for the true cost of AI? More than half of organisations abandon their efforts due to cost-related missteps.
When: April 24, 2025. 11:00 AM ‐ 12:00 PM GMT
Register for our webinar here.
Is your organisation ready to manage the financial challenges associated with GenAI adoption?
Struggling to get your head around GenAI cost models?
Unaware of the hidden costs of AI solutions?
Want to be proactive and put in the right measures to control costs?
Then this session is for you!
Using the core principles from traditional FinOps, we will explain how your organisation can benefit from applying FinOps for AI to your GenAI solutions.
The session will cover an introduction to FinOps before we dive deep into FinOps for AI. We will explore why FinOps for AI is becoming more important, the challenges we are seeing without it, how to introduce FinOps for AI in a scalable way, as well as emerging trends and tools.

Alice Keal
Alice is a Senior Delivery Consultant at Cortex Reply and leads their FinOps offering, supporting businesses to understand and manage the costs associated with their technology investments.

Andy Payne
Andy is an AI Solutions Engineer, specialising in the enablement and development of AI applications within public cloud environments. He holds a BSc in Computer Science and has experience working across multi-cloud environments