FinOps
Optimise technology, maximise value, eliminate waste.
Cloud computing and AI are now critical pillars of modern IT, driving digital transformation and enhancing customer experiences. However, 30% of cloud spend is avoidable on average, and the rapid adoption of AI is further amplifying cost inefficiencies. With Gartner predicting that 51% of IT budgets will be dedicated to cloud costs by 2025, financial control has never been more essential. Yet, many organisations struggle to track, optimise, and justify their technology investments.
Key challenges our clients face
Without clear governance, cloud and AI costs can spiral due to unnecessary provisioning and poor accountability.
Many organisations lack real-time insights, making it difficult to manage and optimise spending.
The dynamic nature of cloud and AI makes forecasting usage and expenses a constant challenge.
Many struggle to implement and scale FinOps practices effectively across teams and workloads.
Adopting FinOps requires breaking silos between finance, engineering, and operations, but many lack alignment and governance.
Growing cloud and AI usage increases environmental impact, yet many businesses lack the tools to balance cost efficiency with sustainability.
How we can help
At Cortex Reply, we are FinOps and AI specialists with deep expertise across all major cloud providers. We have a proven track record of successfully delivering FinOps services across multiple sectors, helping organisations optimise technology spending and extract maximum value from every investment.
We work closely with our clients to understand their unique needs and objectives, delivering tailored solutions that align with their strategic priorities. Our approach embeds FinOps best practices, fostering collaboration, financial accountability, and proactive cost management to drive long-term efficiency and impact.
Our services
Optimise your cloud spend
Cloud costs can quickly spiral without the right financial practices in place. We will help you understand your current cloud estate, implement FinOps best practices, and mature your approach to cloud cost management. Whether you're just starting or looking to refine your strategy, we ensure your cloud investments deliver maximum efficiency and value.
Scale AI with confidence
AI adoption comes with significant financial implications, from model training and inference costs to ongoing infrastructure expenses. Without the right cost strategy, AI can become an expensive experiment rather than a business driver.
We will help you gain clarity on the financial impact of AI, embedding FinOps principles to manage, optimise, and maximise your AI investments. By aligning AI spending with business outcomes, we ensure your AI initiatives deliver measurable value while remaining cost-efficient and scalable.
Optimise every layer of your technology stack
FinOps isn’t just about managing cloud costs—it’s about driving end-to-end efficiency. We take a full-stack approach, ensuring cost optimisation at every layer of your infrastructure, from compute and storage to applications and AI models. By embedding FinOps practices across the stack, we help businesses scale smarter, improve system performance, and maximise financial impact.
Beyond cost control, towards sustainable value
FinOps goes beyond cost and usage tracking. With FinOps Plus, we help organisations extend their FinOps practice to incorporate GreenOps and sustainability initiatives, balancing financial optimisation with environmental responsibility. By leveraging data-driven insights and intelligent automation, we help you make informed decisions that reduce both cost and carbon impact.